SAL Marketing Group

Northshore LandscapesMarketing Audit and Landing Page

Over 20 years of jobs, and your homepage shows no reviews and no before-and-after.

1
New page, built for landscaping searches
~2,720
Landscaping searches a month in Perth
0
Reviews on your homepage
~7 a week
New landscaping jobs to quote, from $50 a day

How it works.

1Someone searches"landscaping perth"
2Finds your pageWith your before-and-afters on it
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people searching for a landscaper.

~2,720 searches a month

That's how often Perth searches for a landscaper. This page answers them.

Preview of the Landscaping Perth landing pageA
For Perth homeowners after a landscaper

Landscaping Perth

"landscaping perth", "landscaper near me", "landscape design perth"

See your landing page

What the page does

  • Leads with Doug and your 20+ years
  • Shows recent before-and-afters, with the suburb
  • Short tap-through form, and tap-to-call on phones
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

20+ years of work. Not much of it on show.

Three things we found on your site and Google listing. Each one is quick to check on your own phone.

The top of the Northshore homepage on a phone
Top of your homepage on a phone, 29 Oct 2026
1

No reviews on your homepage.

Your Google profile has 4.7 stars from 15 reviews. None of them, and no star rating, appear on your homepage.

"Your point of contact is the business owner" is a great line. A few reviews next to it would prove it.

Source: your homepage, 29 and 30 Oct 2026; Google Maps, "Northshore Landscape Construction" profile, 29 Oct 2026

The Northshore top bar showing tel: before the phone number
The black bar at the top, 29 Oct 2026
2

Your top bar prints "tel:" before your number.

The first line on your site reads "tel:0419 009 085". The number does tap to call, but the "tel:" is code that's leaked onto the page.

It's the first thing anyone sees, and it makes a solid business look unfinished.

Source: your homepage, fetched 30 Oct 2026

Suburb project thumbnails on the Northshore homepage
Suburb projects on your homepage, 30 Oct 2026
3

Your project photos are 6 to 12 years old.

The 12 suburb project photos on your homepage were uploaded between 2013 and 2019, going by the dates in their file paths. None is a before-and-after.

Recent jobs, shown before and after, tell people you're busy and still at your best.

Source: your homepage code, fetched 30 Oct 2026 (image paths /uploads/2013/ to /uploads/2019/)

What's working

Since 2004
and 12 suburb projects on your homepage, from Swanbourne to Mindarie.
  • A quote form right at the top of the homepage.
  • Your number taps to call.
  • 4.7 from 15 Google reviews.

Source: your website, checked on a phone 30 Oct 2026; Google Maps, 29 Oct 2026

3 What Perth is searching for

Perth looks for a landscaper most in the warmer months.

+43% October to March, against April to September

About 3,140 searches a month in the warm half of the year, about 2,190 in the cool half. The busy stretch starts now.

Landscaper searches in Perth, by month

01,0002,0003,0004,000Oct 25: 3,260 searchesOctNov 25: 3,100 searchesNovDec 25: 2,340 searchesDecJan 26: 3,330 searchesJanFeb 26: 3,260 searchesFebMar 26: 3,580 searchesMar3,580Apr 26: 2,420 searchesAprMay 26: 2,310 searchesMayJun 26: 2,170 searchesJunJul 26: 2,290 searchesJulAug 26: 2,170 searchesAugSep 26: 1,790 searchesSep1,790
Show as a table
MonthSearches
Oct 253,260
Nov 253,100
Dec 252,340
Jan 263,330
Feb 263,260
Mar 263,580
Apr 262,420
May 262,310
Jun 262,170
Jul 262,290
Aug 262,170
Sep 261,790
Other searches, and what we'd leave out
  • Water feature searches: about 720 a month for "water features perth". You list water features and ponds.
  • We'd leave out "landscaping supplies perth" (about 260 a month). Those people are buying materials, not hiring.
  • We'd also leave out "landscaping ideas" (about 140 a month). Those people are still browsing.

Source: Google Ads Keyword Planner, Perth WA, pulled 30 Oct 2026. 13 hiring searches like "landscaping perth", "landscaper near me" and "landscape design perth".

4 What it could bring in

About 7 new landscaping jobs to quote every week.

That's the busy season filled with people who searched for a landscaper.

Google forecasts about 30 enquiries a month at $50 a day, about $50 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 31 Oct 2026.

This forecast covers all of Perth. Your homepage projects run from City Beach and Swanbourne up to Mindarie, so we'd target the northern and coastal suburbs, and your share would be smaller.

If 5 in 100 enquire
15.1
leads a month
$99 per lead
If 10 in 100 enquire
30
leads a month (our base case)
$50 per lead
If 20 in 100 enquire
61
leads a month
$25 per lead
The numbers behind the forecast

At $50 a day (about $1,500 a month), Google expects about 303 clicks in 30 days. That's about $4.96 a click. Doubling the budget adds only 34 clicks, because the ad only shows when someone in Perth searches.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,500303$4.9615.130.360.5
$50 a day, bids capped at $20$1,500303$4.9615.130.360.5
$30 a day, bids capped at $30$900247$3.6412.424.749.5
$100 a day, bids capped at $30$2,318337$6.8816.933.767.4

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 31 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "supplies" or "jobs"), which we'd add. Forecasts move week to week.

What it takes to pay for itself

Google costs about $2,800 a month: $1,500 in ads and $1,300 to manage them.

Take what an average job is worth to you and divide. That's how many jobs a month it takes to cover it.

What we'd ask you first

  1. What's an average job worth?
  2. Out of 10 quotes, how many go ahead?
  3. How many more jobs could the team take on a month?
Proof, a different trade

A Perth concreter we work with ran before-and-after videos of his own jobs on Facebook and Instagram: 29 real enquiries in their first week at $4.72 each.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your landscaping landing page

One-off
$1,800 + GST
  • The page above, finished with your details and before-and-after photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Services, suburbs, a before-and-after.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Remove the "tel:" text from the top bar.
  • Your name appears three ways: Northshore Landscapes, Northshore Landscape Construction and Northshore Landscapes & Construction. Pick one for ads and Google.
  • Tag Manager is installed, but there's no Google Analytics or Meta pixel in the page code. Check what's counting your enquiries.

Source: your homepage code, fetched 30 Oct 2026